Creating the perfect animation video can sound like a challenging task. Whether you do-it-yourself or have access to an in-house team, without a clearly defined process, creating even a simple animated video can still be a daunting task.
This can be even more challenging if you are a Newbie. But don’t worry.
We have put together a 6 step guide to help you jump over the hurdles and create animated videos like a pro!
Step 1: Write a stellar video script
Just as a building’s blueprint is the foundation for its construction, so too is the script for your animation video. As the scriptwriter, you should essentially decide what will appear in your video.
While this can be intimidating at first, with a little bit of homework, things can be very easy.
Write a Brief: To have a clear purpose and direction for your video
Before you start writing a script for your video you need to write a solid video brief. This will help you determine your objective, target audience and the core message of your video.
Basically before script-writing, you should have a clarity on,
- Why you’re making this animated video?
- What it needs to achieve?
- Who is your target audience?
- What action should viewers take after watching, and
- What is the core message of your video?
Convert your core message into a simple story
Any animated video you create will have one or more core messages that you want to communicate to your audience. The challenge lies in converting that core message into a simple and short story that will engage your audience.
Make sure your story has these 3 elements:
- The hook: This is the most important part of the script. It’ll be the first 8-10 seconds for a 1-minute video. It will decide whether your viewers will stay or bounce. You should give some compelling reason for them to get hooked.
- The patty: This is the main part of your video. This is where you get to the meat of your video. Make sure it lives up to your hook. Many make the mistake of destroying their video after a great buildup.
- The Call-to-action(CTA): This is the final part of your video. If your hook and patty were good, many viewers will reach the CTA part. This is where you lead them to take some action.
These steps have helped our videos outperform all our competitors’ videos very easily. We are very confident that it will help you do that too.
Step 2: Create a Storyboard for your animation video
A storyboard plays an essential role in any animation video creation process. It will give collaborators and decision-makers an idea of how your final video might look even before you start creating it.
For beginners, creating a storyboard will help predict whether the concept of your video will work or not. It will give you the opportunity to tweak your visuals and script in order to create the most compelling animation video possible.
A storyboard is more like a comic strip of your animation video and the purpose of creating one helps organize your video scene by scene.
Step 3: Choose your animation video style
There are different types of animation videos you can make, but not all the styles will suit the needs of your business.
Each style has its own pros and cons. If one looks fun and creative then the other might set an inspirational or serious tone.
Here are the most common styles of Animation videos you can make:
2D animation videos
2D animation is the most commonly used animation video style. It is created by sequencing consecutive images in a gradual progression of steps to simulate life-like motion similar to the traditional form of animation.
This type of animation will suit both B2B & B2C audiences. As your audience grew up watching animated cartoons in their childhood, 2D animation videos instantly develops a strong emotional connection with them, thus increasing viewer engagement!
Whiteboard animation videos
Whiteboard animation videos are most suited for creating product explainer videos. If done the right way with a compelling script and CTA, you can get more sales conversions.
It simulates the effect of characters and objects being created in front of a viewer on a plain white board. This immediately draws user attention and remains in their memory for a longer duration. Furthermore, there are 4 different styles of whiteboard videos that you can make; namely blackboard, notepad, glass board & stitchboard videos.
Whiteboard videos are also a perfect fit for the education industry, as teachers usually use a marker and a whiteboard to explain complex ideas to their students.
Typography animation videos
Animation video using typography is a technique mixing motion and text to express ideas in the form of video animations. This type of video is generally used for creating lyric videos for your music tracks.
It’s the ideal video format to use when you want your viewers to focus on the words being presented. Moreover, it usually takes very less time to create one.
Infographic animation videos
Infographic animation videos can be used to convert your boring data into engaging stories.
These kind of videos are more eye-catching as they pack themselves with lots of animated charts, numbers, graphs and other visual content that naturally draw viewer attention.
If you are someone who still presents your monthly sales data to your boss using a spreadsheet, you should definitely give infographic animation a try!
Handcraft animation videos
Handcraft Animation Videos are a simple yet effective way to explain a concept. So, they can be most suited for explaining complex ideas.
Step 5: Find suitable background music
Adding a background music to your video is like placing a cherry on top of the cake. Without it, something will be missing!
However, finding the right music track among the millions available online, can be tough, Again most of the music you find online is not copyright free; the last thing you want is having someone sue you, for using their music track without permission!
Here are a few things to remember when choosing a Background music:
Think of the emotion you want to evoke:
Ever wondered why some songs make you sad? Music can evoke emotions. It can set the mood of your video. So decide how you want your viewers to feel after they watch your video.
Understand your audience persona:
Different people have different taste in music. It also varies with age. Most kids like funny and happy music, while most teens prefer metal and rock.
Step 6: Put it all together
Finally, when you are done with the above five steps, get cracking and start animating. Once you start creating videos, you’ll find you can’t really stop!
So, these were the steps you need to follow to create that next animated YouTube sensation. We hope this guide will help you to become a better animator.
And if you need further help, or would like to become a pro, contact us here.